It's important for artists to learn and understand all visual language principles, it will help them to communicate their ideas and artwork more effectively because they understand how various lines and shapes evoke certain emotions.
Visual Language through Line
Horizontal
Rest & Stability
Verticle
Height & Power
Mixed
Solidity & Safety
Diagonal
Movement, Speed & Unstable
Curved
Soft & Safe
Deep & Acute
Chaotic & Uneasy
Visual Design Elements
Colour
Value
The lights and darks to dictate depth of form.
Line
The Edge of a shape or form.
Shape
Organic and Geometric types to convey form
Texture
Reflected light to create mood, emphasis & unity through Hue, Value & Intensity
Form
Emphasized through value and space
Space
The illusion of depth via overlapping elements
Visual Design Principles
Balance
Equalization of Elements
Balance through symmetry, asymettry.
Balance through symmetry, asymettry.
Harmony
Attain a Sense of Oneness
Combinations of shape, lines, texture & pattern.
Combinations of shape, lines, texture & pattern.
Movement
Arrangement of Parts
Use pattern, contrast & line to dictate & guide the Eye movement of the viewer.
Use pattern, contrast & line to dictate & guide the Eye movement of the viewer.
Rhythms & Pattern
Use Good References
Source inspiration & images to find varied designRythms and patterns for a unique design.
Source inspiration & images to find varied designRythms and patterns for a unique design.
Emphasis
Greater focus on Key Areas
Created through contrast of elements & abrubt changes in pattern, shape, texture etc.
Created through contrast of elements & abrubt changes in pattern, shape, texture etc.
Proportion
Relationships of Elements
Define elements by placing them in context to each other and give the meaning of scene or story.
Define elements by placing them in context to each other and give the meaning of scene or story.
Pattern
Repetition of Elements
Use of shape, line etc to reflect the visual language.
Use of shape, line etc to reflect the visual language.
Variety
Diverse Mix of Elements
Varying elements like line, shape, colour, texture etc.
Varying elements like line, shape, colour, texture etc.
Gradation
Combine Elements Gradually
Big to small shapes, dark tone to light tone etc.
Big to small shapes, dark tone to light tone etc.
ELEMENTS are like the alphabet and PRINCIPLES are the words used to create visual worlds & ideas. They both work together to create the overall image.
Visual Language through Shape
Square
Strong, Stable Hard, Equal
Circle
Unity, Energy, Power, Soft
Triangle
Movement, Tension, Order, Confident
Sprial
Birth, Death, Surreal, Creativity
Cross
Balance, Hope, Divine
