Visual language principles

Visual Language Princples Visual Language Princples conceptstart.net

It's important for artists to learn and understand all visual language principles, it will help them to communicate their ideas and artwork more effectively because they understand how various lines and shapes evoke certain emotions.

Visual Language through Line

Horizontal

Horizontal

Rest & Stability
Verticle

Verticle

Height & Power
Mixed

Mixed

Solidity & Safety
Diagonal

Diagonal

Movement, Speed & Unstable
Curved

Curved

Soft & Safe
Deep & Acute

Deep & Acute

Chaotic & Uneasy


Visual Design Elements

Colour

Value

The lights and darks to dictate depth of form.

Line

The Edge of a shape or form.

Shape

Organic and Geometric types to convey form

Texture

Reflected light to create mood, emphasis & unity through Hue, Value & Intensity

Form

Emphasized through value and space

Space

The illusion of depth via overlapping elements

Visual Design Principles

Balance

Equalization of Elements
Balance through symmetry, asymettry.

Harmony

Attain a Sense of Oneness
Combinations of shape, lines, texture & pattern.

Movement

Arrangement of Parts
Use pattern, contrast & line to dictate & guide the Eye movement of the viewer.

Rhythms & Pattern

Use Good References
Source inspiration & images to find varied designRythms and patterns for a unique design.

Emphasis

Greater focus on Key Areas
Created through contrast of elements & abrubt changes in pattern, shape, texture etc.

Proportion

Relationships of Elements
Define elements by placing them in context to each other and give the meaning of scene or story.

Pattern

Repetition of Elements
Use of shape, line etc to reflect the visual language.

Variety

Diverse Mix of Elements
Varying elements like line, shape, colour, texture etc.

Gradation

Combine Elements Gradually
Big to small shapes, dark tone to light tone etc.

ELEMENTS are like the alphabet and PRINCIPLES are the words used to create visual worlds & ideas. They both work together to create the overall image.


Visual Language through Shape

Square

Square

Strong, Stable Hard, Equal
Circle

Circle

Unity, Energy, Power, Soft
Triangle

Triangle

Movement, Tension, Order, Confident
Sprial

Sprial

Birth, Death, Surreal, Creativity
Cross

Cross

Balance, Hope, Divine


 

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